With mobile becoming the primary source for accessing internet for a considerably large number of internet users, emphasis is being laid on how to enhance the user experience of accessing internet on a small screen.
With the expansion of business presence online, more and more business organizations are encouraging site visitors to download their app. There are two school of thoughts in this regard. One says that a website that is compatible with mobile is good enough to cater to all the needs of the users. The other one contradicts this and puts forth that apps rank a step higher in terms of benefits. However, in today’s scenario, adhering to the second approach is a more viable option.
Apps help you in staying on the home screen of your users/potential buyers thereby enhancing the recall rates that eventually boost conversion rate. In this way, it reduces a considerable burden on marketing efforts that are meant to build a relationship with the potential buyer thereby enhancing their recall rates.
A responsive website might be the choice of developers a few years ago. However, taking in consideration the usage patterns of people that are increasingly shifting their balance towards apps, development of app is the need of the hour.
Apart from more loading time, websites are generally full of more clutter in comparison to an app which is generally more specific in terms of call-to-action. Also, since a responsive website has to take into consideration different screen size, it is often complex to develop.