Mobile App: A Dive

A large number of users spend more than half of their time (spent using phone) on apps. The preference for apps can be supported by the fact that the Apple App Store boasts of nearly 2 million apps and Google Play Store has an enthralling 2.2 million apps.

Pros

  • Notifications

    They help in keeping you updated with the latest developments.

  • Offline Access

    Websites might greatly disappoint you when you are in an area with poor internet connection and need to get access to information. On the contrary, mobile apps provide offline access to news feed, articles, etc.

  • Faster

    An app that has been well designed can prove to work faster in comparison to a website.

  • App Store

    An app is like an asset for a business organization that caters in addition to a website. It helps in creating an identity in a different sphere- App Store.

  • Data Friendly

    Apps use less mobile data in comparison to websites.

  • Ease of Use

    In case of an app, a single click gets replaced by multiple clicks (as in case of a website). In this way, it is better in terms of regular usage. Also, it helps in eliminating loading time of the website.

Cons

  • Quite a few business organizations do not create an app for their business thinking that it would unnecessarily lead to additional costs. However, doing so would be not opening a Pandora box full of numerous opportunities. It would mean not tapping the immense potential of mobile apps.

  • Mobile apps may add to costs. However, it is a long-term investment, an asset for an organization. Once an app has been created, reasonable amount of money is spent on its maintenance. Taking the Return on Investment (ROI) into account, apps should be inevitable for businesses.

With mobile becoming the primary source for accessing internet for a considerably large number of internet users, emphasis is being laid on how to enhance the user experience of accessing internet on a small screen.

With the expansion of business presence online, more and more business organizations are encouraging site visitors to download their app. There are two school of thoughts in this regard. One says that a website that is compatible with mobile is good enough to cater to all the needs of the users. The other one contradicts this and puts forth that apps rank a step higher in terms of benefits. However, in today’s scenario, adhering to the second approach is a more viable option.

Apps help you in staying on the home screen of your users/potential buyers thereby enhancing the recall rates that eventually boost conversion rate. In this way, it reduces a considerable burden on marketing efforts that are meant to build a relationship with the potential buyer thereby enhancing their recall rates.

Learn how an App can power you business

A responsive website might be the choice of developers a few years ago. However, taking in consideration the usage patterns of people that are increasingly shifting their balance towards apps, development of app is the need of the hour.

Apart from more loading time, websites are generally full of more clutter in comparison to an app which is generally more specific in terms of call-to-action. Also, since a responsive website has to take into consideration different screen size, it is often complex to develop.

Get in Touch